We have all seen how the sales landscape has dramatically changed over the last few years, particularly the resources that are now required for sales teams to be effective.
Out with the power-point presentations, media packs, and brochures, in with storytelling, video content, and sales enablement platforms. Yes, sales enablement, a term that divides opinion on its meaning but not on its effectiveness. The clue within the description points to the fact that if you can leverage the right platform the results will follow.
What is sales enablement and how can it help us?
Simply put, sales enablement arms a sales team with the information, content, and tools required to drive customer engagement, and most importantly, sell!
Over 75% of companies using sales enablement tools indicated that sales increased over the past 12 months, with nearly 40% reporting growth of more than 25%.
Effective sales and marketing alignment
There are numerous benefits for businesses looking to adopt a sales enablement platform. If there is one singular business challenge that it helps overcome, it is that it breaks down the barriers and closer aligns sales and marketing teams with the overall business objectives. The fundamental rule to follow is that sales enablement is jointly owned by sales and marketing. In today’s world, providing buyers with the right content at the right time is the principle, sales teams being equipped to do this through an interactive experience has proven to be an ideal sales enablement solution. A solution that encourages sales and marketing to work together to create touch points, triggers, and key messaging, helping to strengthen the relationship and collaboration between teams.
Maintaining the human touch
As a founding pioneer of interactive touchscreen experiences & technology, Quintessence has 14 years experience of working alongside organisations and marketing agencies to deliver and create interactive solutions. We have seen how our customer’s needs have changed, it is now a focus on the buyer’s journey, not the sales cycle. Interactive experiences help sales teams to understand who the buyer is and the journey they’re on, they can connect with relevance and turn info into insights throughout a tailored experience. Interactive experiences provide the perfect blend of technology and human interaction, they go hand in hand, helping to drive meaningful conversations and maintain authentic relationships.
In conclusion, choosing a sales enablement solution is a personal journey for your company, choosing an interactive experience as a sales enablement platform can help take your customers on your journey. People buy from people, interactive experiences help maintain the human touch between the buyer and the seller.
Interested in Interactive Touchscreen Experiences?
We've been helping sales & marketing teams with sales-enabled interactive experiences since 2009. Get in touch to discuss how we can help you: sales@quintessenceltd.co.uk