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From Passive to Active: The Training Advantages of Interactive Content

Updated: Jul 27, 2023

Welcome back to another edition of Interactive Insights! This week, we're diving into the world of interactive content for training. Interactive experiences have become increasingly popular in the realm of education and professional development, offering engaging and memorable ways for your team to learn and acquire new skills.

Benefits of Interactive Content for Training 🌟

Interactive content provides numerous benefits over more traditional training methods. Firstly, it enhances learner engagement by actively involving participants in the learning process. Instead of passive absorption of information, your learners can interact with your content: making choices, solving problems and receiving immediate feedback. This active participation fosters a deeper understanding and retention of what you're trying to teach them.

Secondly, interactive content is like a virtual playground. Your learners can roll up their sleeves and get their hands dirty, putting their knowledge into real-life scenarios. It's a safe space to experiment, make mistakes - and learn from them. This practical approach bridges the gap between theory and real-world action.

Perhaps the best bit ... interactive content brings people together. It's all about collaboration and social learning. Imagine group activities, lively discussions and learning in a gamified and fun way. Learners get to interact with their peers, swap ideas and gain fresh perspectives.

With all that being said, maybe we can say interactive content is the training triple threat: engaging, practical and social!

Effective Interactive Training Content Contains ...💡

To create impactful interactive training experiences, you need to get a few things right. From our experience, here are a few key suggestions:

  1. Clear Learning Objectives: Define specific learning outcomes to guide the design of interactive content. Identify the knowledge and skills learners should acquire and align the interactive elements accordingly.

  2. Variety of Formats: Explore diverse formats such as branching scenarios, quizzes, simulations, videos and gamified elements. A mix of interactive components will keep your learners engaged and cater to different learning preferences.

  3. Feedback and Progress Tracking: Provide immediate feedback to learners based on their interactions. Reinforce correct responses and offer guidance for incorrect answers. Progress tracking mechanisms, such as progress bars or badges, motivate learners and provide a sense of achievement.

  4. Personalisation: Customise your interactive experience to cater to individual learners, taking into account their prior knowledge, job role and skill levels. And let's not forget to personalise it on a human level too, even if that's just by using their name, to make it feel truly tailored.

Something else to consider: In the interests of ROI and sustainability, do you have any other resources you can tweak or reuse for interactive training? We regularly create interactive experiences for companies for one purpose, and they go on to use them for others. Not only does this provide excellent value, but it also offers amazing flexibility.

An example of this: our friends at Corinthia London. When we produced their interactive presentation, the main focus was creating a sales-enablement tool that showcased their bookable spaces to corporate clients at events. In addition, new staff used the presentation to train, and it also served as an information portal in their foyer. All bases officially covered.

Fun Fact about Interactive Training 🎉

Let’s end with a fun fact: According to a study conducted by the Research Institute of America, interactive learning methods can lead to a knowledge retention rate of a whopping 75%. In contrast, passive learning methods, such as lectures or reading, result in a retention rate of around 10%. The participatory nature of interactive content really does make a major difference.

Join the Conversation 🗣️

We hope you enjoyed this exploration of how interactive content can be used for training. Share your thoughts and experiences with us!

If you want to talk about interactive experiences, it could be game-changing for your training. Contact us via or give us a call on 0204 537 8844.

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