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Gamification: Play to Persuade in Sales

Updated: Jul 27, 2023

In today's competitive sales landscape, businesses are constantly seeking innovative strategies to captivate and persuade clients and customers. And guess what? Gamification has emerged as a powerful tool to achieve precisely that.


By integrating gaming elements into sales experiences, you can grab customers' attention in an interactive, entertaining and undeniably effective way. In this article, we'll delve into the realm of gamification in sales, exploring its benefits and sharing inspirational examples from brands that have cracked it.


Understanding Gamification in Sales


Gamification involves weaving the playful essence of games, such as competition, rewards and achievements, into the serious realm of selling. Your sales process can actually become, well, fun! By applying gamification in sales, you enhance customer experiences, boost brand loyalty and ultimately increase sales.


But, why is it so powerful? According to Gabe Zichermann, a gamification expert, "Gamification is 75% psychology and 25% technology."


In other words, while technology is essential for developing the interactive elements and mechanics of gamification, the true power and impact of gamification lie in understanding and leveraging human psychology to drive desired behaviours and outcomes. By tapping into people's intrinsic motivations and desires for achievement, competition, rewards and social connection, gamification can effectively engage users, encourage participation and achieve specific goals, whether it's increasing sales, boosting learning or enhancing customer loyalty.


While the above benefits already speak for themselves, there's more - gamification is a gold mine of data too. You can gather valuable information about customer preferences, behaviours and decision-making patterns through gamified experiences. This treasure trove provides insightful analytics that can reveal hidden patterns, uncover new opportunities and guide your strategic sales initiatives too.


Successful Examples of Interactive Gamification


Domino's Pizza: Pizza lovers were given the chance to learn the magic of pizza creation through Domino’s Pizza Hero, a gamified experience that enabled customers to create their own virtual pizzas - the best pizza chefs got to actually work at their local Domino’s! This engaging experience not only entertained customers but also increased brand loyalty and drove sales by encouraging repeat orders.

theThe Domino's Pizza hero app appears on a black ipad, while a finger taps the pizza on the screen.
Domino's Pizza Hero App

Volkswagen: Volkswagen implemented a gamified sales platform called "Volkswagen Academy" to train its sales team. The platform utilised interactive quizzes, challenges and leaderboards to enhance product knowledge and sales skills. It created a competitive and engaging environment that motivated sales representatives and contributed to improved sales performance.


Duolingo: Duolingo, a language-learning platform, gamifies the process of learning a language. Users earn points, unlock levels and compete with friends to make learning a language more enjoyable and engaging. How does this relate to sales? Duolingo make their money by selling premium subscriptions. Their fun, gamified approach encourages users to upgrade to enhance their learning, driving user growth. Rumour has it that Duolingo has 72.6 million active users per month - le succès!


Banco Popular: Banco injected some fun into finance with their touchscreen ‘Game of Life’ created by Quintessence. Visitors to their "Bank of the Future" could find personalised services relevant to their stage of life, simply by playing the popular game. Financial adventure, ignited.


Interactive Retail Displays: Taking Gamification to the Next Level in Sales


Now, let's talk about a specific aspect of gamification that adds an extra layer of fun to retail experiences specifically: interactive retail displays. These touchscreen wonders bring the world of gaming right into the store, turning shopping into an immersive adventure.


Imagine stepping into a store and being greeted by a vibrant display that invites you to play a game. As you touch the screen, you embark on a virtual journey, navigating through a virtual store, collecting virtual items and unlocking exciting rewards. Suddenly shopping feels so much more enjoyable and memorable.


These interactive retail displays not only engage customers but also provide valuable opportunities for you to showcase products, highlight promotions and gather insightful data - by analysing customer interactions and preferences, you can tailor your offerings to meet the exact needs and desires of your audience.


The Results Are In: Gamification Gets High Scores


By infusing gaming elements into (pretty much) any experience, you can capture your customers' attention, enhance brand loyalty, persuade customers to purchase and gather valuable insights. From interactive retail displays that transform stores into virtual wonderlands to gamified loyalty programs that turn buying from you into an interactive incentive, get ready to level up your sales game.


Because, let's face it, sales can be a serious business sometimes - but does it really need to be?


If you want to talk about interactive experiences, it could be game-changing for your brand (pun intended)


Contact us via marketing@quintessenceltd.co.uk or give us a call on 0204 537 8844.

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