Updated: Jul 27
Can gamification and visuals revolutionise medical conferences?
Ah, medical trade shows and events. They're the ultimate gathering of healthcare professionals, researchers and industry insiders, all coming together to announce amazing medical breakthroughs, showcase the latest technologies and network with peers.
But let's be honest, they have the potential to be overwhelming for visitors, who are often greeted with reams of brochures and walls of text. As an exhibitor, not only do you need to get your message across in the most effective way possible and stand out from the crowd; you also need to capture the attention of visitors who are likely suffering from information overload.
So, what's the solution?
Interactive Touch Screens for Events
In our fourteen years of creating interactive experiences, we've produced a fair few for exhibitors at medical trade shows - and that's because they're so effective.
Providing an innovative way to simplify complex medical messaging and make it accessible to everyone, interactive touchscreens can help cut through the clutter and get to the good bits of scientific research or information in a multi-sensory and engaging way.
Why so engaging? Research shows that people prefer visual content to plain text.
According to Vengagge:
65% of us are visual learners.
Coloured visuals increase people's desire to read content by 80%.
93% of all communication is visual. This is why visuals attract our attention and affect our attitude.
Our brain processes visuals 60,000 times faster than text.
Science helps explain why: the human brain not only processes visuals faster, but most people retain and recall pictures more effectively. This phenomenon is known as the picture superiority effect and it explains why 62% of millennials say they're more interested in visual search than any other new technology.
To top it all off nicely, the connection created by interactive elements means your visitors will not only feel emotionally drawn in, but they'll physically participate in a fine-tuned experience of your messaging too. They'll experience the highlights that you want and need them to, in whatever easy-to-understand format you choose.
Here's one we made earlier ...
A client recently exhibited at the ECCMID Conference in Copenhagen and their stand is a great example of interactive touchscreens for events in action. Using one screen to showcase expert talks, and another for a fun "microbe matchup" game, stand visitors could interact with educational materials in a unique and inviting way.
The matching game was particularly effective, with delegates enjoying competing with each other to beat the time. In fact, gamification has become an increasingly popular way to engage attendees at events in recent years. It's easy to see why - games capture people's attention and maintain their focus; they're also a welcome respite for fatigued delegates who are absorbing information from all directions.
In conclusion, interactive touchscreens are a great tool for simplifying complex medical messaging and scientific research. They're easy to use, accessible and effective in improving user understanding, engagement and retention. With the added bonus of complete customisation, it's no wonder they're becoming such a popular tool at medical events.