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Unleashing the Superpower of Interactive Touch Screens: Data Analysis for Property Developers

Updated: Jul 27, 2023

Unlocking the Secrets of Successful Property Sales with Interactive Presentations

Interactive presentations are like the ultimate toolbox for property developers. They've got everything you need to showcase your properties to buyers and guide them towards a sale. Plus, just like any good toolbox, they also come with some nifty tools for collecting and analysing data.

Think of it like having a superpower that lets you see into the minds of your buyers. With the right metrics, you can track engagement, sales, usage and content to get a comprehensive view of how your tool is performing.

But don't worry if you're not a data wizard - we'll help you navigate the numbers and turn them into actionable insights. We'll be your trusty sidekick, your Robin to your Batman, your... well, you get the idea.

So, let's unlock the full potential of your interactive presentation and take your marketing to new heights (no capes required). Here are the top metrics to measure:

Engagement Metrics

One of the most important metrics to measure in your property interactive is engagement. This can include the total number of views, time spent on the interactive and the number of clicks on each page or plot.

By analysing engagement metrics, you can get a sense of how interested home buyers are in specific plots and identify which pages are most effective at engaging them too.

Sales Metrics

While interactive presentations are often used to enable sales rather than close them, it's still possible to extract valuable insights to determine how many sales your interactive is actually contributing to. By analysing metrics such as the number of emails being sent from the interactive to potential buyers and the number of plots being marked as sold and reserved, you can gain a better understanding of how effective your interactive is at closing sales.

Usage Metrics

Usage metrics refer to the ways in which your sales agents are using the interactive. This includes metrics such as the number of times the interactive is accessed, how long it's used for and which features are most frequently used. By tracking usage metrics, you can get a sense of how, and how often, your sales agents are using the tool.

Man looking at his laptop screen which shows a line graph of the most active time of day his interactive touchscreen presentation is used

Content Metrics

Another important set of metrics to measure are content metrics. This includes metrics such as the pages that most frequently viewed, which types of content are most engaging and how often content is shared or downloaded. By tracking content metrics, you can get a sense of which types of content are resonating most with potential customers and tailor your content strategy accordingly.

Quintessence: Your Interactive Touchscreen Data Wingmen

In conclusion, measuring the right metrics is essential to ensure that your sales enablement tool is delivering the results you need.

But don't worry, we won't leave you alone to navigate the world of your interactive's data analysis. At Quintessence, we're experts at turning (boring) data into exciting insights that can drive your marketing and sales strategies. Think of us as your data wingman - we'll help you track the metrics that matter and use them to make informed decisions.

So, if you're ready to take your interactive touchscreen presentation to the next level and unleash the full power of your data, drop us an email here.

(Though we answer to most bat signals, always best to email)

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